It all started in 1996, when mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted triathletes and mountain bikers alike. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. For as different as they were, neither could resist the challenges and thrills this new multi-sport offered.
With 25 years of history, XTERRA has cultivated a passionate following of like-minded individuals who strive to be the best version of themselves in all aspects of life. This community of outdoor adventurists unite in the thrill of a challenge, the natural connection to the environment and the spirit of being an active part of the global community.
Today, XTERRA administers a global racing tour - with races in over 30 countries around the globe. As a brand, we showcase those races while also embracing the personal journey that led each athlete to the race - the training, the traveling, the resting, the lifestyle. The XTERRA brand is uniquely positioned at the intersection of racing and lifestyle. We are innovative